SEO stands for Search Engine Optimization and it began in the 90s.
There are several good techniques and others that just don’t work.
For example, let’s reverse engineer things for a second, when a user is searching for let’s say an ice cream store, you will probably type or tell Siri “find an ice cream store near me”.
Well over 5 years ago it was accepted to type the key term “ice cream store near me” several times in your website, hidden and not hidden, even when it didn’t make sense.
Well that is an old tactic that now Google penalizes.
Google wants its user to find what they are looking for and not what some people want to show them.
On the other hand Google constantly changes their algorithm.
In 2018, Google made 3,200 changes to its search system – averaging multiple changes per day.
That is why you must stay informed of new Updates.
If you follow our page and subscribe we will let you know about new Google updates.
Why is SEO important for your business?
By improving your SEO you will drive more users to your business page and properties. These are users that are either looking for you or your products.
Let’s divide SEO in two different efforts. There is on-page SEo and Off-page SEO.
On-page SEO relates to how you have your website setup.
We have another video in the description about On-page SEO.
Off-Page SEO is all the efforts that are made outside of your website to send people back to your website.
For example, blog posts about your product from a magazine or a comment you made in another blog are considered off-page SEO efforts.
These kinds of efforts will not only drive users from other websites to your website but it will also improve your ranking and authority.
Visit semrush.com the link is on the description and type your domain.
The report will help you understand where you are standing and what you can fix.
You can also use moz.com or seranking.com to audit your site and compare results.
By fixing errors and improving your SEO more users will find your business online.