Are you in the service industry?
How can you transform your services into a successful online business?
The first thing you need to do is make sure you have a service list.
In that list you need to include every single detail of each of the services you or your company offers. Include the final price, discounts, expenses, a full description, liabilities, and any other information related to your service.
Why is this so important? There are many entrepreneurs and business owners who just have a general idea of what they offer.
Some business owners can’t tell you specific like what is your profit after a sale is made.
Once you have a service list, then uploaded to a digital platform such as Google Docs, Google My Business, or any other digital platform where you can have that list ready and updated.
Find out all the online directories related to your company and register your company. Make sure your website is error free and your emails and phone work.
Review all points of contact, this includes any forms on your website, social media contact forms and integrations.
You need to add an estimate request form to your website. This is how you start your business process, online.
If a user can request your services while sitting down and using his phone then you are providing value to your customers.
Set up automated responders after a user sends a message or a call. There are many web tools that allow you to send SMS or emails after a user makes the first contact.
After you have everything set up then start using all your social media platforms everyday.
Don’t sell your services on social media. The content that you have to keep in all your social media platforms is only educational or entertaining.
Upload how do you do part of your service, explain how the materials or tools you use work, get the idea, you need to bring value to your audience.
Later you can apply advance digital marketing techniques like work on your remarketing options.