Google Ads For Healthcare and Medical Businesses 2021

COVID-19 has created tremendous uncertainty, and economic instability. On the other hand, thousands of healthcare and medical professionals with businesses had to reinvent parts of their businesses to meet customers demands and new behaviors.

With a large number of healthcare and medical topics being searched through the internet, investing your money in a Pay Per Click (PPC) campaign for your healthcare or medical brand may be an option to consider.

In fact, key terms such as “doctor near me” has over 200,000 searches per month. Search Ads is one of the most successful modes of advertising today.

Google Search Ads For Healthcare & Medical Brands

Search advertising is a method of placing online advertisements on web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published content. [Ref Wikipedia]

In 2021, Google Ads’ policies were strengthened and several search ads are not approved on a daily basis.

Is true that when a user is searching for a health condition or how to cure a certain health issue Google Ads gives you the opportunity to show your ads in that exact moment when someone is looking for you or your brand's solution to their problem. Therefore, Google has a bigger role at keeping the privacy of their users.
Using the right headlines for your search ads and matching your landing page content is part of the equation for success.

The key to be successful with search ads is to give the users what they are searching for. Don’t advertise your vitamins if a user is searching for protein powder. You may think that someone drinking protein powder should also like to consume vitamins, well that’s not the right logic when it comes to search ads.

If you are searching for a service, you want to see results about that service, not things related to that service.

Display Ads for Healthcare & medical businesses

Display ads are those banners that sometimes can be annoying when you are reading a news article from your favorite news website. Seriously, Google has somehow extended the limits about how many ads they can show per website or website owners just don’t know their ad limits.

But in most cases, display ads work and can drive a good amount of traffic to your website.

Unlike search ads, display ads can appear in different website instead of the google search page only. This is a powerful tool because you can attract new users that are looking at another website simply by placing your ads on other websites.

You can combine search ads and display ads to increase your chances and expand your audience.

Retargeting or remarketing is another practice you may want to consider when using display ads. In fact, retargeting is where you can expect a higher ROI on your display ads.

Tips to maximize your healthcare and medical PPC investment

  • Make sure to keep visual consistency through all your forms of communication.
  • Set a limit on your spending per click.
  • Select the right keyword intent
  • Monitor your campaigns on a daily basis.
  • Add negative words.
  • Add extensions to your search ads.
  • Create multiple sizes for your display ads.
  • Optimize your landing page.
  • Keep the same messaging on your landing page and ads.

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