Recent studies reveled that customers now make over half of their purchases online. In 2016, total e-commerce sales reached 400 billion, or 12% of total retail sales, up 15% over previous years and it still growing. Below are 3 tips that will help your business shift from in-store to e-store.
Seamless Shopping Experience
E-commerce retailers need to provide customers with an easy to use shopping experience, web design and development. After you finish build your website, analyze your website for any errors or obstacles that prevent customers from buying. By understanding the users journey, your business can reduce lost in sales and maximize ROI. One of the most common mistakes is having mandatory surveys prior a purchase.
Users don’t purchase from unrecognizable sites or brands. Having security seals, https, and using well known gateways such as Amazon and PayPal will increase your conversion rates and final sales. Think about it, is like having the cashier outside of a retail store at the mall, by the parking lot without security guards. You can try Web On The Cloud, is a service that help you build your own website and other online services like Security Certificates.
Mimic your in-store structure
Some business owners just don’t get it yet. An online store is not only a page that promotes your store, it should be treated as another asset of your business structure. With that being said, you need a good CRM, CMS, and inventory tools that allow you to keep track of all transactions, your products and ways to communicate with your customers and prospects.
If you are DIY oriented then you should try Web On The Cloud, this hosting service can help you to build your website with the Web Builder and have it up and running in hours. If you are looking for professional developers visit Psych Interactive Studios.