Once a customer lands in your website he/she is inside of your conversion funnel. Here are three techniques to improve your site and make that customer add a product or make that call. When customers shop online, they can’t see and test out products like they can in-store. Instead, they rely on the information on your website to make an informed decision. Your job is to fill that information gap as much as possible so customers don’t need to guess about what they’re buying. Without enough product information, customers won’t feel confident or compelled enough to make a purchase.
Websites like tinning.com can help you decrease the size of the image and keep the quality. Feature multiple images at different angles so customers get a full view of your products. Adding options to zoom in and enlarge photos removes any uncertainty about how products actually look like.
Detailed product descriptions
These are key selling points for any e-commerce brand. Try to use bullets and easy to read fonts. Customers want to know as much as they can about the products they’re buying. Product descriptions provide technical information about your products. They not only cover all the characteristics (color, size, materials, etc.), but also include details about manufacturing, functionality, and warranty.
Incorporating online reviews
Reading reviews has become a standard part of online shopping, with more than 88% of customers using reviews to guide their purchase decision. User-generated reviews and ratings offer unbiased information about the quality and experience your products provide. Show negative reviews too. Products without negative reviews appear filtered which diminishes the credibility of positive reviews. Instead, use these reviews to resolve any customer issues, making your brand more personable and trustworthy.